Government Highlight: Mike Beaudry


Government Highlight: Mike Beaudry

Mike Beaudry is founder and CEO of HERBL Options, California’s largest hashish distributor and provide chain options firm servicing greater than 850 storefront and non-storefront retail licensees. Underneath his management, HERBL brings excellent individuals, processes, and expertise collectively to create a robust provide chain by no means earlier than seen within the hashish trade.

Mike has over 25 years of expertise main high-volume distribution firms and held a number of govt roles within the pure & natural merchandise trade. Mike led the nationwide operations after which spent greater than 5 years as President of United Pure Meals (UNFI), America’s main distributor of pure, natural and specialty meals. As president, he quickly scaled UNFI from a regional firm with $700 million in gross sales to a nationwide firm with $5 billion+ within the books.

After greater than a decade at UNFI Mike spent 5 years as CEO of Lang Pharma Vitamin, a non-public label dietary complement firm which manufactures and distributes merchandise for the highest retailers within the U.S., together with Costco, Walmart, CVS, and Goal.

Mike started researching the California authorized hashish trade in 2014 and relocated from Rhode Island to California in January 2016 to focus 100% of his efforts on hashish. In November 2014 he walked the ground of a hashish convention and harked again to his roots in pure meals, instantly struck by the similarities: a lot of small manufacturers with individuals captivated with their product. Simply as with natural and pure meals, the hashish present was lined with long-time believers telling their story, relentlessly encouraging others to find the plant. In the present day’s multi-billion pure meals trade was equally based on the backs of artisanal manufacturers, every with their very own distinctive story, but with a communal mission to carry their items to marketplace for others who might want and want them.

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After a two-year journey to be taught all he may about California’s trade and past, Mike formally launched HERBL in 2018. HERBL has constructed an incredible staff to bridge the pioneers and craftsmen with these that may carry their product to the top client.

Full Identify:

Mike Beaudry


Founder & CEO



Years at present firm:

2016 – Current

Training profile:

Excessive College Diploma

Most profitable skilled accomplishment earlier than hashish:

I used to be lucky to have been on the forefront of constructing out the biggest pure meals distribution provide chain within the U.S., first as head of operations after which as President of UNFI.  Throughout my ten years there, we quickly scaled from a multi-regional firm with $700+ million in gross sales, to a nationwide powerhouse doing over $5 billion in gross sales.

In 2014, I attended a hashish commerce present and I used to be instantly struck by the similarities between the pure meals sector and the more and more authorized hashish sector.  First, by the fervour of the producers and their relentless dedication to pioneering a brand new trade, and second, due to the clear complexities of the seed to shelf provide chain – as each sectors required vital experience in regulatory and well being compliance, nuanced logistics, and the necessity for an unbiased distributor that might add vital insights to manufacturers and retailers because the market advanced.

After diving right into a full-time, two-year journey to be taught all I may concerning the hashish trade in California and past, I launched HERBL in 2018. Since then, we now have constructed an incredible staff to serve this nascent and explosive trade.

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Firm Mission:

HERBL’s mission is to assist make hashish extra accessible to everybody. Our skilled management staff works to assist manufacturers and retailers effectively handle stock, assortment, gross sales, distribution — the entire 9 yards.

Firm’s most profitable achievement:

Having exceeded $265M in gross sales in 2020 and forecasted to prime $380M in 2021, I’ve by no means been extra sure about HERBL’s aggressive benefit, and the flexibility to create substantial long-term worth not just for our stakeholders, however for the hashish trade as an entire.

In the present day, HERBL is the biggest hashish provide chain firm within the largest hashish market on this planet. We’re completely partnered with top-selling manufacturers to ship over 1,000 SKUs to 850+ retailers throughout California.

Has the corporate raised any capital (sure or no):


In that case, how a lot?:

50+ Million

Any plans on elevating capital sooner or later?


Most vital firm 5-year aim:

To proceed strengthening the inspiration we’ve inbuilt California and taking our confirmed mannequin into completely different markets across the nation.

Publish Views:



The statements made regarding these merchandise haven’t been evaluated by the Meals and Drug Administration. The efficacy of these merchandise has not been confirmed by FDA-approved evaluation. These merchandises are normally not meant to diagnose, take care of, treatment, or forestall any sickness. All information discovered proper right here won’t be meant as another option to or completely different from information from well-being care practitioners. Please search the recommendation of your well-being care expert about potential interactions or completely different attainable points sooner than using any product. The Federal Meals, Drug and Magnificence Act requires this discovery.

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