Hashish customers flocked to dispensaries on the Friday of this previous Labor Day weekend ensuing within the third-largest day for hashish gross sales in 2021. Sadly, that was the one excellent news for hashish retail. Total, gross sales dropped in 2021 versus 2020 for the final weekend of summer season. Analytics corporations Headset and Flowhub each reported that gross sales dropped for the areas they cowl. Whereas LeafLink the B2B wholesale e-commerce market firm noticed an early bounce in orders for the vacation, orders appeared to taper off because the weekend obtained nearer.
In keeping with hashish information and analytics firm Headset, Labor Day weekend (Friday 9/3 via Monday 9/6) really noticed a slight lower (-3.2%) in common each day gross sales compared to the earlier 4 weekends. On a constructive observe, although on Friday 9/3/21 alone, we see a unique story. Gross sales on September third, 2021 have been up 10.3% over the earlier 4 Fridays and drove today to be the third-largest day of whole US hashish gross sales to date this 12 months. All information for the US is from the next markets: CA, CO, MI, NV, OR, PA, WA.
Drinks For The Win
Headset mentioned that for the total vacation weekend, the one classes to see gross sales progress over the earlier 4 weekends have been Drinks (+8.4%) and Edibles (+4.2%). “When we have a look at solely Friday, September third as an alternative, all classes noticed constructive progress with Edibles (+15.1%), Capsules (+13.3%), and Vapor Pens (+11.2%). The class with the bottom gross sales raise was Focus with +2.8% progress over the earlier 4 Fridays.”
Dispensaries should’ve had an inkling that gross sales is perhaps down as a result of tright here was a slight improve in discounting over all the vacation weekend. Headset mentioned that the common low cost over Labor Day Weekend 2021 was 13.7%, up from 12.3% over the earlier 4 weekends – a relative improve of 11.8%. Whereas Friday, September third was the best gross sales day of the weekend, Labor Day itself (Monday 9/6) had the best common reductions of 15.1%, up 27% over the earlier 4 Mondays.
On the wholesale facet of the enterprise, it appears dispensaries have been planning forward for a busy vacation. LeafLink mentioned that gross sales elevated 4.33% through the month main as much as the 2021 Labor Day vacation versus a 2.39% improve throughout the identical interval in 2020. Leaflink additionally mentioned that the most important GMV (gross merchandise worth) share improve got here through the week of 8/15, rising 4.5% over the earlier. Gross sales then leveled off for the remainder of the weeks main as much as Labor Day.
Leaflink outlined the class demand as follows for the vacation:
- Flower remained the most well-liked class within the month main as much as Labor Day, driving 36.33% of GMV in comparison with 35% of GMV within the month previous to Labor Day 2020 and 35.37% within the earlier month.
- The second hottest product class main as much as Labor Day 2021 was Cartridges, which made up 22.29% of GMV (a few 1% improve over the earlier month). It is a slight drop over 2020 when Cartridges made up 24% of GMV within the month earlier than Labor Day.
- Flower noticed important progress through the week of 8/15, rising 23% in GMV in comparison with the week earlier than then grew one other 9.9% within the following week. This might signify a rise in dispensaries stocking up on Flower prematurely of Labor Day 2021.
- Packaged Flower was the most well-liked subcategory, making up 17.47% of whole GMV within the month earlier than Labor Day, with Bulk Flower coming in second at 16.29%.
The most well-liked merchandise within the month main as much as Labor Day in 2021 have been: ○ Slurricane Packaged Flower – MUV (FL)
○ Gelato Cake Packaged Flower – District Hashish (MD)
○ Marriage ceremony Cake Packaged Flower – Pacific Stone (CA)
○ Blueberry Indica Gummies – MUV (FL)
○ Moon Rocks Concentrates – UBaked (MI)
The most well-liked Cartridges within the month main as much as Labor Day 2021 have been: ○ Biscotti – Platinum Vape (MI)
○ Bitter Jack – MUV (FL)
○ Double Bear Honey Cart – Terrapin (PA)
○ Pink Lemonade – MUV (FL)
○ Pie Driver – Platinum Vape (MI)
Flowhub gives point-of-sale, stock, and different dispensary analytics. That firm discovered that on common, Labor Day usually outperforms the standard Monday by 17-27%. Sadly, Flowhub’s information agreed with Headset as this 12 months’s Labor Day 2021 was proper on par with (really barely lower than) a typical Monday. Flowhub mentioned that there didn’t seem like any vacation bumps in gross sales or transactions for Labor Day Monday and gross sales dropped by 9% versus the 2020 vacation.
Perhaps the pandemic lockdowns of 2020 brought about customers to purchase extra final 12 months? Labor Day’s Monday 2020 gross sales elevated round 10% versus 2019. Only one 12 months later as extra individuals have been capable of get out and return to a much less restrictive life-style, Labor Day weekend gross sales dropped 35% in comparison with 2020. On common, Labor Day weekend outperforms the standard (median) weekend by 15-21%. Flowhub mentioned that Labor Day weekend 2021 gross sales have been 27% lower than gross sales on a typical summer season weekend.
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