Inexperienced Market Report Ladies in Hashish Awards: Beth Kotarba named Girl of the 12 months


Kotarba is COO of Colorado’s largest impartial vertically built-in hashish firm, Native Roots.

Beth Kotarba, chief working officer of Native Roots Hashish, nabbed the Girl of the 12 months award on the Inexperienced Market Report Ladies in Hashish Awards in New York final month.

Kotarba, who has helmed operations at Native Roots for almost eight years, has steered the corporate by means of go-go progress whereas championing gender fairness and operational excellence. Native Roots is Colorado’s largest impartial vertically built-in hashish operator, with 21 retail areas throughout the state.

Beth Kotarba

Underneath Kotarba’s management, Native Roots achieved 30% progress in 2021, an organization report. Regardless of subsequent industry-wide challenges, the corporate has maintained market share and secure progress.

“After I began, there wasn’t actually a playbook for achievement,” Kotarba informed Inexperienced Market Report. “So, it has been unbelievable to look at Native Roots develop through the years and see the optimistic impacts we’ve made on each the enterprise and the group.”

Kotarba’s tenure has been marked by huge operational enhancements. She carried out adjustments that doubled output capability to 52,100 kilos yearly. Her group additionally refined manufacturing processes, which allowed Native Roots to scale to demand successfully with out oversupply.

Cultivation effectivity additionally noticed marked enchancment, with grams per sq. foot growing from 49.4 in 2016 to 56.45 in 2023.

Whereas these numbers are spectacular on their very own, Kotarba’s most notable achievement may be the development of gender fairness inside the firm. When she joined Native Roots, solely two ladies held administration positions in operations; at the moment, that quantity has grown to 17, with ladies occupying 64% of senior management roles.

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“Serving to to create a supportive and inclusive tradition has been extremely rewarding,” Kotarba mentioned. “Seeing proficient ladies thrive in management roles and understanding I’ve performed an element of their success makes me proud on daily basis, particularly on this {industry}.”

Kotarba’s influence on firm tradition is mirrored in her division’s 78% worker engagement score.

Her journey in hashish hasn’t been with out challenges. Kotarba cited the implementation of an built-in enterprise useful resource planning (ERP) system as one of many greatest hurdles she’s confronted.

“It was a multiyear, complicated mission that added work and extra stringent controls to our current processes,” she mentioned. “This resulted in numerous resistance and frustration from our manufacturing groups, particularly when COVID hit and paused all the pieces.”

Regardless of calls to desert the mission, Kotarba stored pushing ahead, believing in its long-term advantages.

“Now, three years later, it’s wonderful to see the way it has remodeled our operations and the way our workers has discovered to work with the purposes,” she mentioned.

Earlier than coming into the hashish {industry}, Kotarba amassed greater than 25 years of expertise in administration consulting and company management throughout varied sectors, together with monetary companies, manufacturing, retail, and aerospace.

“I like bringing a contact of conventional enterprise savvy from my earlier profession to the hashish {industry},” Kotarba mentioned, “mixing in professionalism, construction, and finest practices whereas retaining issues enjoyable and true to this distinctive {industry}.”

Past her function at Native Roots, Kotarba is energetic in {industry} mentorship. She participates within the Marijuana Trade Group mentor program, which promotes variety and inclusion by fostering relationships between social fairness entrepreneurs and established hashish enterprise leaders.

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