Planet 13 pushes into fight sports activities with the UFC’s assist

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The hope is that sometime Planet 13 will host big-ticket bouts on the advanced.

A brand new pact’s cooking between hashish and fight sports activities.

Properly-known Las Vegas hashish retailer Planet 13 Holdings Inc. (CSE: PLTH) (OTCQX: PLNH) appears to be making significant inroads into the combined martial arts neighborhood, significantly with fighters from the Final Preventing Championship, in accordance with Derek Gumin, the corporate’s nationwide wholesale director.

“We’re about to announce a serious UFC athlete as our first Planet 13 life-style sponsored athlete,” Gumin instructed Inexperienced Market Report. He described the soon-to-be-announced fighter as a title contender who’s “hashish pleasant.”

The partnership is a part of a broader technique by Planet 13 to place itself not simply as a dispensary, however as an leisure vacation spot. The corporate just lately hosted a four-day occasion through the UFC’s Worldwide Struggle Week, that includes meet-and-greets with notable fighters.

Supply: Planet 13

“We had three days of meet and greets,” Gumin defined. “Began off with Polyana Viana, Larissa Pacheco — she’s the PFL champion — and Vanessa Demopoulos.” The occasion continued with appearances by Kevin Holland, Brandon Moreno, and several other different fighters, culminating in a watch occasion attended by UFC athletes Bobby Inexperienced, Rob Font, and others.

Planet 13’s soar into MMA extends past athlete partnerships. The corporate has secured rights to point out UFC pay-per-view occasions at its new consumption lounge, Dazed, positioned inside its Las Vegas facility. That association, set to final for not less than the subsequent 12 months, permits the corporate to host watch events for main UFC occasions.

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The retailer can also be venturing into fight-related merchandise. Below the label P13 Struggle Membership, the corporate is providing a variety of merchandise together with boxing gloves, hand wraps, and Thai boxing shorts, Gumin stated.

Supply: Planet 13

The union come at a time when the usage of hashish in skilled sports activities is more and more being reconsidered. Simply final week, the NCAA voted to take away marijuana from its banned substances checklist for Division I gamers, noting that hashish shouldn’t be a performance-enhancing drug and ought to be handled equally to alcohol.

The UFC introduced final December that it will formally eradicating marijuana from its banned substances checklist for athletes. The Nationwide Soccer League ended the observe of suspending gamers over marijuana use in 2020.

And whereas the NBA has relaxed its coverage lately, suspending random testing for hashish through the COVID-19 pandemic and persevering with this observe, it hasn’t totally eliminated hashish from its banned substances checklist as of 2024. The league has, nevertheless, proven a extra lenient method to hashish use amongst gamers versus its earlier strict stance.

“They’re shifting to a spot the place hashish isn’t going to be acknowledged as a banned substance anymore,” Gumin famous.

Brandon Moreno

Planet 13’s sprawling facility, positioned a couple of mile from the T-Cellular Enviornment the place many UFC occasions are held, is greater than only a dispensary. It features a restaurant, a tattoo lounge, and plans for podcast studios and a hashish museum.

“We’re not only a weed dispensary,” Gumin stated. “We’re a superstore. We’re an leisure advanced.”

The corporate can also be exploring the potential of internet hosting reside fight sports activities occasions sooner or later.

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“The thought is to have an occasion right here finally that we will deal with, whether or not it’s boxing or MMA,” Gumin shared, mentioning a relationship with former heavyweight boxing champion Mike Tyson as a possible avenue for this enlargement.

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